MARKETING MEETING
& TOUR POLICIES
Revised 08/14/2024
The purpose of the Marketing Meeting is to promote in San Benito County new listings, advice of significant changes on existing listings, exchange essential information as it applies to listings and sales of property, tour properties, and allow the affiliate membership to inform the participants of changes in their products and services.
The marketing meetings and tours shall be conducted on every Thursday of each month (excluding holidays). The meeting shall begin promptly at 8:30am at the designated location
A Realtor® in good standing of MLSListings and/or any Association of Realtors® may place a listing within San Benito County area on the weekly tour. The fee is $60.00 “per listing. Fees will be paid prior to any homes being placed on tour. Fees are Non-refundable for “NO SHOW” or cancel with less than 24 hour notice. You must speak with an Association staff and get verbal confirmation to put your listing on tour.
Guests must be a Member in good standing of MLSListings and/or another Association of Realtors®. Guests may participate for a one time in the tour and attend the marketing meeting; however, they may not announce any listings information, price reductions, etc. at the meeting forum.
Members may not call in or show the listings of non-members.
Properties must be on MLSListings in the status “Active” or “Members Only Show” to be placed on tour.
All listings on the caravan tour must be represented at tour and at the Marketing Meeting by either the listing agent or a designated Marketing Meeting Member. A listing not represented in this manner will be deleted from the tour. It is the listing agent’s responsibility to reschedule their listings on tour.
Tours are for residential and commercial properties. Bare land and properties available for lease only will not be accepted for regular tours.
No property, outside the 20-mile radius within our service area will be accepted for tours.
New construction will not be placed on tours until completed to the point the property is ready for floor coverings and the walkways and/or driveways have been installed.
Close of Escrow in San Benito County are to be announced by the listing agent. In the absence of the listing agent, the selling agent may announce this information. Reporting of office sales will not be allowed.
No pocket listings shall be discussed at the marketing meeting.
Only properties listed on MLSListings and in San Benito County can be discussed at the marketing meeting.
Members are to restrict their pitches to only real estate related subjects and to keep their comments brief.
Members are to announce only price or significant changes of the property when promoting listings.
Responses to the Wants and Needs session are to be held outside the regular tour meeting. Agents announcing Wants and Needs should give their name, company and phone number for responses.
Flyers and marketing materials for open houses and community events outside and in San Benito County may be placed on the tables.
Advertising of issues, products et cetera not directly associated with Sand Benito County Association of REALTORS® or real estate related requires prior Association approval.
The agenda of the marketing meeting shall be as follows:
Flag Salute
Introductions
Affiliate Spotlight
Open Forum
Board Announcements
*MLSListings Weekly Statistics
Lender Announcements
Affiliate Announcements
Wants and Needs
New Listings (on MLSListings not on tour)
Members Only Show (on MLSListings)
Changes to Listings (on MLSListings)
Close of Escrow in San Benito County
Home of the Week
Caravan Tour
Caravan Tour Policy
Listings to be placed on caravan tour are to be called in to the Association Office no earlier than Friday morning at 9:00 a.m. (week preceding the tour) and no later than 3:00 p.m. on Tuesday (preceding the Thursday tour). You must speak with an Association staff and receive confirmation of being on the tour. If the tour is full, you will be placed on a waiting list for that tour only. If at 9:00 am on the day prior to tour, the tour is not full maximum of (8 properties); each office will be allowed an additional listing. If Listings placed on tour in the following areas, San Juan Bautista, San Juan Canyon, Cienega Valley, South of Bolado Park and Aromas a maximum of (6 properties) will be scheduled for caravan tour that week. This will be on a first come, first serve basis.
A member may have up to two listings on caravan tour per week.
Each office will be allowed only four listings per week. If the caravan tour is not full and there are additional listings waiting to be on tour from those offices that have their maximum (4) number of homes on tour, then additional homes from those offices may be placed on caravan tour on a rotating basis.
No property may be placed on caravan tour more than once in a six-month period. This also applies to those properties with a change in listing office during this period of time.
Those Realtors® who have homes on tour MUST complete the tour or may be subject to a fine; *** The fine schedule is based on a 12 month period of time from the first offense: First offense: $50.00; Second offense: $100.00; Third offense: $200.00; Fourth offense: $400.00. The fine continues to double from the previous fine. (The fine also applies to HOST agent who does not complete the tour while covering for a Listing Agent.)
Common courtesy is the rule of thumb. Try to stay together during the caravan, and take some time to view each home. Please do not open another agent’s home without their permission.
All Realtor® members can vote on Home of the Week. Members must complete the entire tour to vote. Home of the Week is defined as the most marketable home in terms of price, condition and location. Homes in escrow are not eligible for Home of the Week.
Home of the Week signs are available at the Association office. It is the responsibility of the Agent winning Home of the Week to obtain the sign and personally return it to the Association office within two weeks of signing for the sign. Agents that do not return the sign within 14 days will be fined ten dollars ($10.00) for each week that the sign is not returned, with a maximum of twenty dollars ($20.00).